Meda Merritt, CAE, is a solution-oriented Membership Executive with a proven track record of driving strategic growth, enhancing member engagement, and streamlining operations. With over a decade of experience spanning membership development, retention strategies, marketing, and organizational leadership, she brings a dynamic and results-driven approach to advancing association goals. As the Vice President of Membership and Chapter Development at the American Fire Sprinkler Association, she leads initiatives that fuel sustainable membership growth, improve customer satisfaction, and optimize internal processes. Her leadership has included overseeing award-winning campaigns, implementing a high-impact trial membership model with a 40% conversion rate, and leading AMS integration projects to improve business efficiencies. A recipient of the prestigious ASAE Gold Circle Award, she is recognized for developing impactful branding and engagement strategies. Her core strengths include strategic planning, program management, data-driven decision-making, and building inclusive, high-performing teams. Whether guiding regional development strategies or spearheading new member touchpoint models, she is committed to excellence, innovation, and service.